Shopping for a new vehicle is exciting, especially when it's a Cadillac. When you visit a Bradenton car dealership with qualified Cadillac experts, the buying process is even easier. However, for buyers who aren't certain what kind of Cadillac they're looking for, the experience can be exhausting.
To make things easier, the automaker has been introducing innovative solutions to enhance the customer's shopping experience. One of the latest is Cadillac's Virtual Reality showroom. Here's what you need to know about it and it can help you select your perfect Cadillac from the available models.
How Cadillac is Embracing Virtual Reality
With new VR showrooms, customers can experience a full walkaround of a Cadillac from the comfort of their own home. The program allows shoppers to select the paint color, trim, and any optional accessories that are available for the car. This way, even if the dealership doesn't have that specific model in stock, the shopper is still interested in purchasing a vehicle.
Once shoppers know what Cadillac they want, it's easier for dealers to walk them through the ordering process. During the initial rollout of the VR program, the first dealership to offer the virtual showroom saw their sales figures rise by 25%.
Cadillac Live
The automaker also released a new program last year called Cadillac Live. The showroom itself is an open, well-lit studio owned by Cadillac. In this studio, customers can have virtual consultations with Cadillac sales agents. The sales representative can also perform demonstrations with the vehicle and answer any questions from the customer.
Shoppers can also choose to watch pre-recorded sessions, but they won't be able to ask specific questions. Appointments can be scheduled on any day of the week. If the customer is interested in driving the car themselves, they can schedule a test drive at their local dealership.
Why Were These Services Made?
According to Cadillac's chief marketing expert, these services were introduced to drum up interest for the brand and make shopping easier. Many customers have busy schedules and other commitments that could prevent them from spending upwards of an hour at the dealership. With these virtual solutions, the customer can browse through Cadillacs without interrupting their schedule. The added immersion of the virtual tour and live assistance also makes shoppers more likely to visit their local dealership.
Which Models Can You See?
These virtual tours allow the customer to select any kind of Cadillac from the lineup. If you're interested in a sedan, the all-new 2020 CT5 is an excellent option. It comes with a turbocharged 237-hp engine paired with a smooth 10-speed automatic transmission. It also comes standard with massaging front seats, smartphone integration, and automatic climate control.
If you need something with a little more room, you can also tour the Cadillac Escalade. It can seat up to seven passengers on comfortable, genuine leather upholstery. It also comes equipped with many advanced safety features, like a surround-view camera system, forward collision warning, and lane-keeping assistance.
Who Benefits from this Service?
For some customers, these virtual reality showrooms are essential to enjoy the buying process. If the buyer lives in a rural area, it may be hard to justify driving an hour away just to browse a dealership's inventory. It can also help customers who don't want to make the trip due to inclement weather conditions. Plus, in an age where so much information is available at our fingertips, VR is an excellent way to attract newcomers to the Cadillac brand.
If you'd rather see Cadillacs for sale in person, Sunset Cadillac Bradenton car dealership team would be more than happy to assist you. You can contact us on our website or call (941) 932-8852. If you're in the area, feel free to stop by our lot Monday - Saturday. We look forward to your visit!
