Save on Your Next New Vehicle with the Cadillac First Responder Discount

If you or someone you know is a First Responder in the Bradenton, FL, area, we've got some exciting news for you. Now offering exclusive discounts for First Responders on new vehicles, Sunset Cadillac of Bradenton is proud to serve those men and women who risk their lives to serve us. Our way of saying thank you for stepping up and battling the front lines during these unprecedented times, Cadillac's First Responder Discount is available to qualifying First Responders, including:

  • Paid or Volunteer Firefighters
  • Police Officers
  • Sheriff's & Sheriff's Deputies
  • State Troopers
  • Federal Law Enforcement Officers
  • Correctional Officers
  • EMTs/Paramedics
  • 911 Dispatchers
  • Eligible Healthcare Professionals

Which Vehicles are Eligible for the First Responder Discount?

For a limited time, qualifying First Responders will receive a discount on your new vehicle purchase from Sunset Cadillac of Bradenton. The discount applies to most new 2020 and 2019 GM cars, trucks, and SUVs, including the Cadillac CT6, Escalade, XT4, XT5, and XT6. Upgrade your driving experience and embrace luxury behind the wheel of new Cadillac in Bradenton like never before. As eligibility is always changing, be sure to explore our new inventory of qualifying vehicles so that you're aware of what's in stock for you.

Once you find a participating model that's best for you, continue with financing your new model so that we can go ahead and process your discount. To be eligible for the Cadillac First Responder Discount yourself, you must confirm your identity and verify that you are a qualifying First Responder. Using one of our convenient online identification tools, participating First Responders looking to take advantage of this discount can easily verify and confirm your identity from the comfort of your home. It's our way of saying thank you and honoring you for your service as a First Responder during these extraordinary times.

Learn More About the Cadillac First Responder Discount

Here at Sunset Cadillac of Bradenton, it's our mission to make sure that all First Responders get the opportunity to save money on your next new vehicle purchase. Whether you're in the market to buy or lease, apply for the Cadillac First Responder Discount on our website and help us help you get approved to receive a deal on your next luxury car or SUV. For more information and to speak with a member of our sales team, please call or contact us online today!

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4780 14TH ST W
Directions Bradenton, FL 34207

  • Contact: 941-782-9491


  • Monday 9:00 am - 6:00 pm
  • Tuesday 9:00 am - 6:00 pm
  • Wednesday 9:00 am - 6:00 pm
  • Thursday 9:00 am - 6:00 pm
  • Friday 9:00 am - 6:00 pm
  • Saturday 9:00 am - 5:00 pm
  • Sunday Closed